There are so many ways to promote your business today that sometimes it’s challenging to know what will work and what won’t. What I will tell you is, without some kind of marketing you will find it very difficult to attract the number of clients/customers you want, which in turn means you don’t make the income you desire.
It goes without saying that having a consistent presence on social media is very important, even if it’s only for visibility and to build your list. When I say consistent I mean really regularly, preferably at least once a day on each site on your business page.
If you have pages (hopefully you have a personal and business page if you are in business), for example on Facebook and someone takes a look and sees that you rarely/never post anything, they might wonder what kind of business you run if it’s too much bother to post something on your business page, plus you are not getting visibility and you are not creating trust. This applies to all relevant social media: Twitter, Linked In, Pinterest, Google Plus and Facebook, etc. It’s a bit pointless to have thousands of friends or ‘likes’ on FB if you are not going to connect with these people.
Networking groups are great if you attend on a consistent basis. Even if you just attend once a month, if you are going regularly you will get to know people. Even more important is arranging to have coffee dates with members so you get to know more about them and what they do and in turn they get to know more about you.
I believe there’s a caveat for networking groups. Memberships are generally expensive, so if you haven’t got a return on your money within 2 years as much as you might like the group, it obviously isn’t working for you.
I still attend networking meetings if becoming a member is not a requirement and I can just pay for each meeting. It’s a long time since I joined an organization where the rule was I had to attend every week. However, when I first started back in the 90’s I did join BNI and it was really great. They allow one person per profession, you meet weekly so you get to really know people and it actually kick-started my coaching business, so although the membership plus the weekly fees were expensive it more than paid for itself within the first year. If it had not done so within 2 years I would not have signed up again.
I will tell you a couple of things from experience and what I learned over the years from wonderful mentors. If you know me, you will know that I am all about positive thinking so what I’m about to write is not negative thinking, it’s realistic if you want to achieve success in business.
If you are joining a group to put their logo on your website, it’s the wrong reason, if you are paying for a membership just because you like the people, it’s the wrong reason.
It’s great to meet and connect with new people, but realistically business is about gratitude, attitude and making money and if you’re not making money from the membership, whatever your reasoning might be, you are wasting time and money.
If you want to be part of something without making money, volunteer so you can give back. There are many organizations that would be really thankful for more help. It’s easy to give money and you can of course do both, but time is much more precious and you also get to meet many wonderful people.
Whether you’ve been in business for many years or are just starting out, attending business events is also very important. You never know who you might meet and you will hopefully learn from the host or the speakers. Attending events over the years made it possible for me to get known by numerous people and invited to be a guest on many tele-summits that I otherwise would never have connected with. Although not as many anymore, I still attend events from time to time if they are within driving distance.
If you have a list you can offer free tele-conferences or webinars or you can put out a survey much as I have done and find out what people actually want.
It’s important to always remember that making a plan and taking action is of course important, but I think there are two other things that are more crucial and that’s mindset and marketing. Without the right kind of mindset, even if you consciously think yours is great, if you are not where you want to be you, are probably subconsciously sabotaging yourself.
If you have any questions don’t hesitate to email me at email@example.com, I reply to emails personally.