11 Ways to Market More Effectively!

There are many different ways in which you can market your business effectively
and one of the most important aspects of business is consistency so whichever kind of marketing you choose to do, make it a regular habit so people get to know you.  Below are a few ideas.

  • Write articles & place them on as many free internet marketing sites as possible.
  • Attend networking events.
  • Use press releases when you are launching a new product/program.
  • Create videos and post on YouTube.
  • Make recordings and post on iTunes.
  • Post your information on forums.
  • Facilitate a Free tele/Web conference (if you have good information to share people want it.)  There are many free teleconference lines, check the internet.
  • Record the calls and turn them into products you can give away or sell.
  • Write and publish e-books.
  • Make yourself as visible as possible in many different ways.
  • Check out events where they are looking for free speakers (this is a great way to get known and to build your database, which is your golden goose).

Set goals, persevere and move forward with positive thinking.  Remember your thinking can trip you up so as well as using promotional techniques it’s important to make sure that your thinking on both your conscious and subconscious are integrated.

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The Necessary Principles to Achieve Success

Just like life there will be times when you might want to make changes in your business
and the best way to go through these times without overwhelm is give yourself permission
to change direction if what you are doing is not taking you to where you want to go.

If what you are doing right now doesn’t bring you the results you want, it may be necessary
to ask yourself why you are not changing things.  Do you think if you go in a different direction people will look at you differently?  Are you worried that whatever you do won’t be successful?

It’s really important to ask yourself some questions, but the only way to really see things clearly is in writing.  If you keep saying “I know what I want to do and where I’m going”, but nothing is changing then you are probably not being honest with yourself on a subconscious level.

  • Take 30 minutes and write a list of what you really want your life and your business to look like.
  • When you are making changes, especially if you want a certain kind of lifestyle, it doesn’t happen overnight and you may need to work a little differently.  Maybe extra hours or on the weekend to get ahead of the game.
  • Give yourself permission to do whatever it takes to get you where you want to go and know that although things don’t happen overnight, if you’ve been stuck for quite a long time something needs to change.
  • Look at where you are and decide where it is that ‘ideally’ you would like to be with your business, not just the money but how you will feel, how it might change your life and so forth.
  • Thinking big is important, but also be realistic.  If you are only spending a few hours a week on marketing your business it’s unlikely you will reach your goals. You need to be spending 3-4 hours daily on marketing your business in one way or the other. This is a top priority. The magic bullet is work and taking action.
  • Create a written marketing plan and action plan so you know exactly what you need to do each day.
  • If things feel like they are too big, chunk them down into smaller pieces and take one piece at a time.
  • Don’t multi-task, it doesn’t work. Being busy all day does not mean you are being productive.  If you have more than one project going at a time you are likely to end up with a number of unfinished projects.  Focus instead on getting one thing finished  before you move on to the next project.  Be patient, stay focused, make a list, prioritize and tackle one thing at a time.

When you have written plans in place, know where you want to go and you take action, you will feel more powerful and things are likely to happen much faster.  There are endless possibilities and you have the inner brilliance, put it to work for you.

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“Denial is Not a River in Egypt”

There’s an old saying, “Denial is Not A River in Egypt.”  It’s actually not very difficult to recognize denial if you know what to look for!  Yes, even in yourself.

It can apply to all areas of life and I could give you many different examples but the most recent I’ve been asked about are money and relationships.

Addiction is a prime example of this. Although it’s too big a topic to talk about here, it’s a good example of how people stay in denial so they don’t have to deal with real feelings.

You might think why would someone want to stay in this place?  Usually because it’s so much easier to sweep under the rug what you don’t want to deal with.  Think about these questions for a moment.

  • Do you have all the clients you want?
  • Are you making enough money?
  • Do you say one thing and then do another?  (this is something in the past that I’ve been guilty of.)
  • Do you stay focused and follow through on commitments?  If not, why not?
  • Are you being authentic or are you letting people see what you want them to see but the real story is very different?  (this is a big one in business for a lot
    of people)

    What about in relationships!

  • Are you truly happy?
  • Do you stay in the relationship because it’s easier
    and you are afraid to be alone?
  • Do you communicate effectively with your partner?
  • Do you or your partner drink too much?
  • Do you say whatever you think your partner wants to hear instead of being honest about your feelings?

If you said no to any of them where do you think you are?
I could give you many, many more examples other than addiction but money and relationships are the latest.

Over the years people have asked me, “how can I change this without me feeling guilty?” Guilt is another feeling that can have a huge negative impact on your life and that too is very easy to overcome, as I discovered many years ago.

You can of course find a therapist and deal with underlying issues or you can hire a coach to help you to get honest, not someone who will tell you what you want to hear but someone with your permission who will push you to see your issues or of course, you can get gut honest with yourself.  When you change the way you think it really does change your life.

For me the answer, if I was still in that place would be to hire a coach or to get ‘real’ with myself.  However, remember if you are doing this on your own you need to have some kind of objective support system and be willing to allow them to keep you honest.

I know this is an unusual topic for me to discuss however, I didn’t realize just how much this was affecting people.   All denial does is deplete energy and dilute your power so although it may be uncomfortable, dealing with your issues could be extremely beneficial to you.

If you have any questions please don’t hesitate to leave me a note or email me at info@yourstairwaytowealth.com

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Nothing is Impossible!

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 “I know you’ve probably seen this quote before however it bears repeating.  Everything is possible if you believe in yourself.  There’s a little exercise I suggest to clients.
If you have any doubts take a sheet of paper (or computer) write them down so you can see them clearly, then next to the negative doubt or belief write it again in a positive way.  For example:

I don’t believe I can do this!                  I believe I can do anything

Each day repeat to yourself, “I’m possible and everything I want to achieve is possible too,”

Change doesn’t happen overnight but if you keep turning negatives into positives and repeating the positive to yourself without realizing you will change the way you think.  If you need any kind of help email me to set up a complimentary 30 minute “Discovery” call.  I reply to all my emails personally. Hazel@yourstairwaytowealth.com

 

 

 

 

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Are You Like a Teabag?

90You probably have a lot more strengths you could call on than you realize.  Take a sheet of paper, draw a line down the center and on the left side make a list of things you are weak at doing and on the right side make a list of your strengths. Then decide if you are using your strengths to give you the best results or if you are relying on too many of your weaknesses.  For example:  Technology is not my thing so that’s something I give a VA to do.  What’s your biggest weakness, are you spending too much time on this instead of spending time on the things you do best?

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“What I Discovered about Retirement!”

Last year I wasn’t sure if I was going to retire or continue with my business and I needed to decide exactly what I was going to do.   Somewhere in my subconscious I gave myself permission to take as much time as I wanted.

Let me tell you, this is not a good thing to do.I am 72 and have been coaching people for nearly 20 years so you would think I could take my own advice.   What I discovered was that not making faster decisions had a big impact not only on my business but also on my life.

In order to be transparent, so I can be authentic I wanted to share what happens when you allow yourself to just do nothing one way or the other.  I am fortunate that I have another income that covers all my living expenses but my business income is what allowed me to have what I call ‘play money.’

When you dither about doing something it can have results that are very detrimental.  Had I made the decision early in the year instead of waiting until nearly the end of 2013 perhaps things would be running much smoother right now.   However, although not the best financially, it’s quite exciting to feel like I am starting over again, which in essence I am.

I have been asked many times why I don’t use my training as a hypnotherapist which,because I don’t promote it, people don’t know that I’ve been using this with coaching clients for years, (if they are open to it) with great success so I decided that this year I would actually let people know that using hypnosis to move people through change and transition faster and with more ease is also what makes me different as a coach.

Toward the end of last year I made a number of custom hypnosis recordings for people who were afraid of speaking, couldn’t pass exams and who were having chemo. The person who had fear of speaking lost the fear and started speaking everywhere, the person who had failed an exam 4 times passed after only two calls and the people having chemo. found the recordings not only relaxed them but also helped with the side effects.

The Universe had obviously decided I needed a kick in the butt to show me how effective it actually is so this year I’m adding MP3′s as well as offering custom recordings for those who specifically want something a little more personal.

What I discovered about retirement is, if that’s what you want it’s great but if like me, you want to continue working you will never be too old unless that’s what you tell yourself. Just make your decision a bit faster than I did!   Age is just a number and today although I realize I just miss being a baby boomer, at 72 I feel like I am still at midlife:)

If you would like to find out more about me and my programs I invite you to visit http://yourstairwaytowealth.com and register for my free ebook “Life and Business Alchemy.”

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Six Steps to Be Super Productive

As entrepreneurs we tend to cram in as much as we can each day in the hope of getting through everything.  However often what happens is you get to the end of the day and discover although you were busy all day, you were not really very productive.

Maybe you’ve had a day where you felt like you didn’t have a minute to spare, yet you still felt like you achieved very little? This happens to most entrepreneurs at one time or other.

There are many reasons for this, but the most important is a failure to prioritize, set a goal, create boundaries and take focused action.I think if you put the following in place you will find you have more productive days.

1. Business Hours:  Just because you have a home office doesn’t mean you have to work 24 hours a day.  Decide on the hours that you actually want to work your business, let people know and stick to your boundaries.  This means don’t check email more than 3 x a day.  No personal phone calls during your business hours unless it’s during lunch.  Give yourself specific times to be on social media so you don’t get stuck there all day.

2. Prioritize. Create a plan for one week at a time with a goal for what you want to get finished by the end of the week.  Then work backward and start at the beginning of the week. Decide what the most important actions are that you need to accomplish each day. If you don’t make the choice about what you’re going to do, you will be winging it and all that creates is wing it results.

3. Become consciously aware of how you waste time.  Many times, we intentionally avoid taking action.  Maybe you don’t like making calls or are not too keen on writing articles that you know need to get done. It’s easy to find other things to do that make your days busy  However, when you actually become aware of these kind of things you will find it easier to catch yourself and get back on track.

4. Chunk down your list!  This means instead of just going from one thing to another you fit the same kind of actions in at one time.  For example: making phone calls. Don’t make one or two and then go off and do something else, set a time to get all your calls done, then move on to the next type of action then move to the next batch of things that need to get done. Focus on getting the top 3 or 4 things done each day. That might not seem like enough, but imagine what your to do list would look like today if you had been doing this exercise for the last 2 weeks. Finish one thing at a time and don’t move on to the next one until each one is completed.

The Pareto Principle suggests that 80% of your work can be completed with 20% of the relevant actions. Focus on the most important stuff and you’ll be amazed at how much you can get done.

5. Set Self Boundaries.   Invest in a small digital timer then do your best to stick to the times you give yourself.  Think about how long it will take you to work on something, set the timer and if you haven’t finished when it pings then you can decide if you want to continue or move on. This will not only force you to do the most important tasks first it will really increase your efficiency. If you use this when you have appointments you will always find yourself on time.

6. Ask yourself questions!   At the end of each day ask yourself “How much of the day were you just busy and not productive?”  “Did you achieve what you wanted to get done?”   “Did you work on one thing at a time?”  “Did what you completed help you to get closer to your end of month goal.”

You may want your days to be full, which is great however, you also want them to produce productive results.

If you find that you get to the end of a day and have been really busy and yet don’t see production from the actions you’ve taken, you may need to change a few of your habits.    so you stay more focused..

Using a timer and having a plan will help you to stick to what is really important to get done and, you will find you enjoy your days much more and feel really good about the amount of productivity.

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The Easiest Way to Release Stress!

Everyone has a stressful situation at one time or another in life but having the situation doesn’t mean you have to internalize the stress so you feel like you just want to run away.
There are ways to decrease and often alleviate the feeling of stress so that it is not doing any harm to your body or mind and one of the easiest ways to decrease stress is to move.
Before you do anything else, whenever a stressful situation occurs, take three very deeps breaths to release the tension in your neck and shoulders and take five minutes so you act instead of reacting.

Music is a great way to decrease and release stress. If it’s feasible just turn on the radio and dance. If you like to exercise throw in a DVD and exercise to the music.

Music usually creates pleasure and there’s enough variety that everyone has something to choose from. Whether it’s hits from the 60’s, hard rock or classical and everything in between, music is enjoyed by the majority of people and as you get older music can make you feel much younger.

Age is just a number!

When I say older, I am talking about people who are over 50 which is often when the numbers start to bother people which can causes stress and can make you feel much older. Learn to accept whatever age you are and you will feel way less stress. I’m 72 and when I learned to accept it as just a number, it made getting older much less stressful. It’s all about mindset.

Sometimes there are memories attached to music you hear. To lift your spirits and decrease stress choose music that has happy memories. You want something uplifting. When you listen to music that conjures up lovely memories it tends to release the tightness in your shoulders and clear your mind so you feel more relaxed

There is power in music therapy.

Music therapy is often used for a number of different challenges. The premise of using music therapy is to relieve pain by moving to the beat of pleasurable songs. It’s different of course for each individual but usually the results are the same.
If it works for reducing pain it can also work for stress. For people who tend to bring work home with them or over analyze a situation, music is a perfect way to de-stress.

“Dance as if no-one is watching you!”

Dancing to the music has great benefits. You don’t have to be on ‘Dancing with the Stars,’ to dance. Dance however you like it’s not a competition it’s about moving your body.

You can dance to music while doing work around your home making it feel less of a chore and at the same time you are getting exercise which releases endorphins to give you more energy.

The next time you are cooking dinner or reading a newspaper, turn on some music in the background. Even though you may not be concentrating on the music you might notice you feel more relaxed, maybe you even start humming.

Put on the radio or a CD when you are driving, especially if there is traffic and sing to the music. It’s OK if people see you tapping on the wheel or even hopping around to the music. It will make you feel great, giving you more energy to get more accomplished and it really decreases any stress in your body.

Music can put you in a different frame of mind so you are prepared for anything that may crop up during a day.If you have a home office you can do the same thing. But make sure the music doesn’t have vocals or it might distract you from what you are focusing on. Music also relaxes your mind and stops it from filling with negative feelings so you create relaxation instead of stress and anxiety.

People often don’t like or find time to exercise so if you dance that counts as exercise too plus it’s a great stress reliever. Dancing for ten minutes to your favorite song will get your heart rate up and also keep you in shape.

You have a choice about how you handle stressful situations so choose to do something that brings pleasure and doesn’t ruin your day.Try it and see what happens next time you feel uptight about something.

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Which One is You?

 

 

I found this to be very interesting. If there’s something you can do to enhance the success side now is a good time to add this. Get ready to make 2014 your best year ever.

People-3

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Happy Halloween

 

 

 

I realize that not everybody celebrates this holiday but it’s a biggie here in the US so I just wanted to say have a great day. You can be productive and have fun at the same time.

HALLOWEEN

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