August 25, 2015 (7:31 pm)
I was sitting in a Dr.’s office the other day and because the Dr. was running late, which is not an unusual occurrence in LA, one of his patients who was also waiting, started talking to me. Let me preface this by saying this was a medical practice that dealt with arthritis and related issues, not an office where people go when they have chronic illness.
At some point, because the conversation was going that way, I asked her what she did. She told me she’s an Esthetician. After asking a few more questions, she told me she’s passionate about what she does and how helping other women makes her feel so great. I discovered that her office was only about 10 minutes from where I live.
I mentioned that I badly needed a facial. She had an opening! That would have been a good time to just quietly hand me her card and say something like “I offer a 15 minute complimentary consultation. Please call me if I can help you in any way.” However, she let the moment slip by and did nothing. Maybe she felt it was too pushy or not appropriate, that I don’t know. What I do know is that it was a missed opportunity!
I could of course, have asked her for a card but decided not to do that. My usual thinking is always “how can I support or help this person”? So why didn’t I ask for her card?
This is where mindset took over! It wasn’t my place at that time to be the teacher. If she wasn’t interested in letting me find out about her, I did wonder just how good she was at what she does! It wasn’t the time for a long conversation but if she gave me her card I might have taken it further and she might have a new client.
If someone would have said to me, “I wish I could attract more clients or I get so overwhelmed and stressed,” I would have quietly handed them a business card and just said,“ if there’s ever anything I can do to support you please contact me.” No selling, just a helping hand.
Two minutes later she was called in to see the Dr. and I didn’t see her again! I had no way to contact her so ultimately I went to someone else. She lost a prospective client mainly because she either didn’t have a process developed or because she was worried about what I would think!
There are many situations in which opportunities are lost because we are not thinking clearly.
You can never tell where or when you might meet someone who is interested in or needs your services. I’m not suggesting you do a whole long sales pitch, which you should never do, even at networking events. That’s a quick turn off for most people.
At networking events especially, If you really want to be supportive you can say to someone “what do you do” “how can I help you.” At some point they will ask what you do. If they don’t, they are probably not people you want as clients.
However, not handing someone a business card when it’s appropriate or in the kind of situation I explained above is a lost opportunity to get to know someone you haven’t met before. You never know where it will lead.